The Digital Presence Audit

We don't guess what your business needs. We find out.

Every hospitality business is different.

That's why The Social Brand Studio doesn't expect you to choose a package before we've taken the time to understand your business.

Every new client begins with a Digital Presence Audit, included as part of the TSBS process.

We assess your complete online presence, identify what's working, uncover the areas that need attention and use those findings to recommend the service or package that will make the biggest difference to your business.

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Your Digital Presence Score

One score. Five key areas. A clearer picture of your business online.

As part of your initial audit, your digital presence is assessed across five areas, each worth 20 points.

Together, they create your:

DIGITAL PRESENCE SCORE /100

Google — /20

Can potential guests easily discover your business and find accurate, useful information?

Social Media — /20

Does your social presence accurately showcase your business, atmosphere and guest experience?

Tourist Appeal — /20

Does your online presence give visitors the information, confidence and desire they need to choose you?

Reputation — /20

What do your reviews communicate about your business — and how effectively is your online reputation being managed?

Booking & Conversion — /20

Once someone is interested, how easy is it for them to take the next step — visit, contact, enquire, reserve or book?

What We Look At

We don't audit platforms in isolation.

A potential guest doesn't think of your Instagram, Google listing, TripAdvisor profile and website as separate marketing channels.

They simply experience your business online.

That's why we look at how your entire digital presence works together.

Depending on your business, we'll assess areas including:

• Google Business Profile
• Google search presence
• Social media profiles
• Content and photography
• Reviews and ratings
• Review responses
• TripAdvisor and relevant tourism platforms
• Website experience
• Menus and essential guest information
• Opening hours and contact details
• Booking and enquiry journey
• Mobile experience
• Brand consistency
• Tourist appeal
• Calls to action
• Overall digital guest journey

Your potential guest may interact with your business several times before making a decision.

Discover

Can they find you when they're searching for somewhere to eat, drink, stay or visit?

Research

Once they've discovered you, can they quickly understand what you offer?

Trust

Do your photographs, reviews and digital presence make your business feel credible and worth visiting?

Decide

Have you given them enough information — and enough reason — to choose you over the alternatives?

Visit or Book

Can they easily find directions, contact you, reserve a table, make an enquiry or complete a booking?

The audit allows us to identify where this journey is working — and where potential guests could be getting lost.

See Your Business Through Your Guest's Eyes

You know your business from the inside.

Your potential guest doesn't.

They may be discovering you while searching Google Maps from their hotel room, scrolling Instagram by the pool or comparing several businesses before deciding where to spend their evening.

We look at your digital presence from their perspective.

What can they find?

What can't they find?

What creates interest?

What builds trust?

What creates doubt?

And ultimately:

Would your digital presence make them choose you?

What Your Audit Gives Us

The audit creates the foundation for our work together.

It allows us to identify:

What's Working

The parts of your digital presence that are already supporting the guest journey.

What's Missing

Information, platforms or digital touchpoints that need attention.

Where Guests Could Be Lost

Points in the journey that may be creating confusion, friction or uncertainty.

Your Priorities

The areas likely to make the greatest difference to your digital presence.

What Support You Actually Need

Instead of automatically selling you a predetermined service, we use the findings to recommend the most appropriate TSBS package or combination of services.

One Business. One Digital Presence. The Right Support.

You shouldn't need to understand digital marketing well enough to diagnose the problem yourself.

And you shouldn't have to choose between social media management, reputation management, Google optimisation, content or a new website before anyone has looked at the bigger picture.

That's our job.

We look at the complete digital guest journey first.

Then we recommend what your business actually needs.

Ready to see where your business could improve?

Tell us about your business and let's start the conversation.

Work With The Social Brand Studio

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