From the moment a potential guest discovers your business to the moment they decide to visit or book, every digital touchpoint matters.
The Social Brand Studio helps hospitality businesses strengthen that journey through strategic, practical digital support — from social media and reputation management to websites, content and online business profiles.
Not sure what you need? You don't have to be.
Every client journey begins with a Digital Presence Audit, allowing us to identify what's working, what's missing and where your business has the greatest opportunity to improve.
Social media should do more than keep your feed active. It should give potential guests a reason to choose you.
We manage your hospitality business's social presence with content and strategy designed to showcase the experience you offer, keep your profiles current and help turn online discovery into real-world visits.
Services can include:
• Social media strategy
• Content planning
• Post and Reel creation
• Caption writing
• Scheduling and publishing
• Profile optimisation
• Community management
• Ongoing performance review
Best for: Hospitality businesses that want a consistent, professionally managed social presence without having to manage it themselves.
Your guests aren't only looking at Instagram.
Google, TripAdvisor, reviews, photographs, opening hours, contact information and other online touchpoints all contribute to whether someone trusts — and ultimately chooses — your business.
We help keep your wider digital presence accurate, active and working together.
Services can include:
• Google Business Profile optimisation and updates
• TripAdvisor profile management
• Review monitoring and responses
• Business information updates
• Photo and profile improvements
• Reputation management
• Digital presence monitoring
Best for: Businesses that want to strengthen how they appear when potential guests research them online.
Your website should make choosing your business easier — not harder.
We create modern, mobile-friendly hospitality websites that clearly showcase your business, experience and essential guest information.
Depending on your business, this can include:
• Mobile-friendly website design
• Menu and service information
• Image galleries
• Location and contact information
• Google Maps integration
• Booking or enquiry links
• Social media integration
• Essential guest information
• Domain setup and support
Best for: Businesses with no website, an outdated website or a digital presence that relies too heavily on third-party platforms.
Strong hospitality marketing needs strong visual content.
Our content shoots create a library of photographs and short-form video that can be used across your social media, website, Google profile and wider digital presence.
Content can include:
• Food and drink photography
• Venue and atmosphere photography
• Short-form vertical video
• Behind-the-scenes content
• Guest-experience focused content
• Social media B-roll
• Website and Google imagery
Content is currently captured using professional-quality mobile equipment, allowing us to create natural, social-first content without the cost or scale of a traditional production shoot.
Best for: Businesses that need fresh, authentic content that actually reflects the current guest experience.
Opening a new hospitality business — or reopening after the winter — means updating far more than your front door.
Our Launch & Season Reopening support helps make sure your digital presence is ready when your guests are.
Depending on what your business needs, this can include:
• Google Business Profile setup or seasonal updates
• TripAdvisor updates
• Social media profile preparation
• Opening hours and contact information
• Menu updates
• Website updates or creation
• Pre-opening content planning
• Launch/reopening content
• Essential digital checks
• Guest journey review
Seasonal businesses can also receive our dedicated Seasonal Social Media Guide, designed to help maintain a stronger digital presence throughout the tourism cycle.
Best for: New businesses and seasonal hospitality businesses preparing for opening or reopening.
That's normal.
A weak digital presence is rarely caused by one platform.
A restaurant might have excellent reviews but outdated photographs. A hotel might have beautiful social media but a website that makes booking difficult. A taverna might offer an incredible experience but barely appear when tourists search nearby.
That's why TSBS doesn't expect you to choose a service before we've looked at the complete picture.
Where several areas need support, we can create a tailored combination of services based on your priorities, goals and budget.
The Digital Presence Audit
Before recommending any service, we assess your business across five key areas:
Google — 20 points
Social Media — 20 points
Tourist Appeal — 20 points
Reputation — 20 points
Booking & Conversion — 20 points
Your total Digital Presence Score: /100
Your audit highlights what's already working, identifies gaps in the guest journey and gives you a clear set of priorities.
From there, we'll recommend the TSBS service or combination of services that makes the most sense for your business.
You don't choose a package. We help you understand what you actually need.